December 08, 2005

Exposing MySpace Artist Exposure

I've recently joined MySpace after a year or two (how long has it been around?) of avoiding it cuz it looked so HotOrNotty. My page has BlueStrider and a few other 'hits' of mine and I've been wondering where the music promotion scene was going from there. I've actually met quite a few interesting composers there, FWIW, and even have the Kronos Quartet as a friend. Woo hoo! Hint to Kronos, my string quartet Anamorphosis would be a compelling addition to any of your concerts!

I found an article about a band that was featured on the front page there for a week and what that meant in CD sales. They shared the feature with Madonna and 2 other big names. They got tons of downloads, friend requests and sold... well... 0 that is a big naught CD's.

Overexposed is an article by Scott Andrew about this and its pretty interesting. What is exposure now? What can one reasonably hope for with online exposure?

I received an email from a friend last week about some radio airplay he'd had with a few of his pieces. It seemed so old-skool I thought it was a little funny. The show probably has 200 listeners. How is that different from 200 downloads?

Not sure... but there is a difference, I'm sure. People do download without listening and people do listen to the radio without listening. Does getting real world exposure, a Wire feature, or a TV spot add up to anything in the current scene when there is so much music competing for our attention?

I keep telling people that we're in a new scene now, that online exposure will become more and more important. That an online buzz will be THE buzz that propells great artists to the top. We'll see I guess, it sure is taking a long time.

On that note, I guess I should mention here that Stirling Newberry, composer and political blogger of fame wrote a very flattering article about yours truly recently focussing on my music and my activities in the net music world to create a classical music scene.

Jeff Harrington, The Unwritten Chapter.

Posted by jeff at December 8, 2005 10:33 AM | TrackBack